[{"data":1,"prerenderedAt":559},["ShallowReactive",2],{"studio-blog-post-steam-ai-disclosure-store-labeling":3,"studio-blog-related-steam-ai-disclosure-store-labeling":529},{"id":4,"title":5,"author":6,"body":7,"category":514,"cover":22,"coverHref":15,"date":515,"description":516,"draft":517,"extension":518,"image":519,"meta":520,"navigation":414,"path":521,"seo":522,"stem":523,"tags":524,"takes":527,"__hash__":528},"blog\u002Fblog\u002Fsteam-ai-disclosure-store-labeling.md","Steam AI Disclosure Store Labeling","3nki",{"type":8,"value":9,"toc":499},"minimark",[10,24,44,72,81,86,115,118,122,133,136,158,161,165,192,195,199,205,208,212,223,226,233,254,265,269,306,313,317,337,341,344,368,371,375,378,389,396,399,403,453,468,471,475,478],[11,12,18,19],"a",{"className":13,"href":15,"title":16,"style":17},[14],"vg-hotframe","https:\u002F\u002Fstore.steampowered.com\u002Fapp\u002F3985950\u002FRIP__Reincarnation_Insurance_Program\u002F","R.I.P. - Reincarnation Insurance Program on Steam","background-image:url(\u002Fblog\u002Fsteam-ai-disclosure-store-labeling-bp-capsule.webp)","\n  ",[20,21],"img",{"src":22,"alt":23},"https:\u002F\u002Fshared.fastly.steamstatic.com\u002Fstore_item_assets\u002Fsteam\u002Fapps\u002F3985950\u002F663a9b63f5dd48433540f9a8354cdf6bb55828c1\u002Fcapsule_616x353_alt_assets_5.jpg","Official R.I.P. Steam capsule: anime heroine with black ponytail and tactical mask beside R.I.P. logo and 1.0 OUT NOW (WarmCore Studio \u002F 2P Games)",[25,26,30,33,34,38,39,43],"p",{"className":27,"style":29},[28],"blog-muted","margin:-0.75rem 0 1.5rem;font-size:0.9em",[11,31,32],{"href":15},"R.I.P. - Reincarnation Insurance Program (Steam)",". Hover for a Voidge draft sketch inspired by a fragment of the capsule. Ship It on Steam beat after ",[11,35,37],{"href":36},"\u002Fblog\u002Fsteamworks-developer-account-indie-setup\u002F","Part 1 partner setup"," and ",[11,40,42],{"href":41},"\u002Fblog\u002Fsteamworks-app-credit-create-application\u002F","Part 2 app credit",".",[25,45,46,47,51,52,55,56,59,60,63,64,67,68,71],{},"Legit: Steam will not invent your generative AI story for you. Before review you fill the ",[48,49,50],"strong",{},"Content Survey",". The third block is ",[48,53,54],{},"Generative Artificial Intelligence Content",". After release, buyers can read an ",[48,57,58],{},"AI Generated Content Disclosure"," on the public store page. This tutorial is that gate, with a live fixture: ",[48,61,62],{},"R.I.P. - Reincarnation Insurance Program"," (WarmCore Studio \u002F ",[48,65,66],{},"2P Games",", App ID ",[48,69,70],{},"3985950",").",[25,73,74,75,80],{},"Systems walkthrough, not vibes. Source of truth: ",[11,76,50],{"href":77,"rel":78},"https:\u002F\u002Fpartner.steamgames.com\u002Fdoc\u002Fgettingstarted\u002Fcontentsurvey",[79],"nofollow",". Prefer Valve docs if anything conflicts with older screenshots.",[82,83,85],"h2",{"id":84},"series-map","Series map",[87,88,89,97,103,106,112],"ol",{},[90,91,92,93,96],"li",{},"Partner account + onboarding (",[11,94,95],{"href":36},"Part 1",")",[90,98,99,100,96],{},"App credit + create Application (",[11,101,102],{"href":41},"Part 2",[90,104,105],{},"Store page assets (later in the series)",[90,107,108,111],{},[48,109,110],{},"You are here:"," AI disclosure in Content Survey + store labeling",[90,113,114],{},"SteamPipe, review, Coming Soon, wishlists, release",[25,116,117],{},"Ship it one patch at a time.",[82,119,121],{"id":120},"what-steam-is-actually-asking","What Steam is actually asking",[25,123,124,125,128,129,132],{},"Valve is clear. Engines ship with AI helpers. ",[48,126,127],{},"Efficiency tools are not the focus."," The survey cares about generative AI used to create content that ",[48,130,131],{},"ships with your game and is consumed by players",": artwork, sound, narrative, localization, plus store and marketing materials players see.",[25,134,135],{},"Two buckets:",[87,137,138,144],{},[90,139,140,143],{},[48,141,142],{},"Pre-Generated:"," AI-assisted content made during development that ends up in the shipped product or player-facing store\u002Fmarketing assets. Valve reviews that output like any other content against your Distribution Agreement (no illegal or infringing content; game matches marketing).",[90,145,146,149,150,153,154,157],{},[48,147,148],{},"Live-Generated:"," AI-assisted content created ",[48,151,152],{},"while the game is running",". Same baseline, plus you must describe ",[48,155,156],{},"guardrails"," against illegal output.",[25,159,160],{},"Adult Only sexual content that is live-generated is treated differently; Valve currently does not want to ship that class. Read the Content Survey FAQ before you invent an exception.",[82,162,164],{"id":163},"where-you-fill-it","Where you fill it",[87,166,167,175,181,186,189],{},[90,168,169,170,43],{},"Open your Application in ",[11,171,174],{"href":172,"rel":173},"https:\u002F\u002Fpartner.steamgames.com\u002F",[79],"partner.steamgames.com",[90,176,177,178,180],{},"Complete the ",[48,179,50],{}," before submitting store page + build for review.",[90,182,183,184,43],{},"Reach ",[48,185,54],{},[90,187,188],{},"Answer pre-generated and live-generated honestly.",[90,190,191],{},"Describe the implementation so a Valve reviewer (and later a buyer) can understand what shipped.",[25,193,194],{},"After store + build approval, some survey answers lock. Changes may need Steam Support with a summary of what changed and how a tester reaches the content. Treat disclosure like a based config: write it once, keep it accurate.",[82,196,198],{"id":197},"what-players-see","What players see",[25,200,201,202,204],{},"Released products can show an ",[48,203,58],{}," block on the store page. No partner login required. Players scroll, read your wording, then decide.",[25,206,207],{},"Treat that text as product UX. Vague \"we used AI somewhere\" is a weak patch. Specific \"capsule + some icons, human review\" is a readable build.",[82,209,211],{"id":210},"case-study-rip","Case study: R.I.P.",[25,213,214,215,219,220,222],{},"Open ",[11,216,218],{"href":15,"rel":217},[79],"R.I.P. on Steam",". Under ",[48,221,58],{},", the store wording is essentially:",[25,224,225],{},"AI generation tools assisted store marketing assets (such as capsule art) and some in-game item icons. Those assets were reviewed and polished by humans.",[25,227,228,229,232],{},"That is a clean ",[48,230,231],{},"pre-generated"," pattern:",[234,235,236,242,248],"ul",{},[90,237,238,241],{},[48,239,240],{},"Where:"," marketing capsule + some item icons",[90,243,244,247],{},[48,245,246],{},"Assist level:"," help, not \"AI authored the whole game\"",[90,249,250,253],{},[48,251,252],{},"Human gate:"," review + polish",[25,255,256,257,260,261,264],{},"Gameplay is a top-down roguelite bullet-heaven looter that hit ",[48,258,259],{},"1.0"," after Early Access (store and press mark the mid-September 2026 full release window). Publisher context on X: ",[48,262,263],{},"@2Pgames",". The disclosure is not about the horde loop. It is about marketed stills and icons players consume.",[82,266,268],{"id":267},"write-your-own-fill-in","Write your own (fill-in)",[87,270,271,277,283,289,294,300],{},[90,272,273,276],{},[48,274,275],{},"Scope:"," pre-generated, live-generated, or both?",[90,278,279,282],{},[48,280,281],{},"Asset classes:"," capsule, key art, icons, VO, narrative, localization, runtime chat, etc.",[90,284,285,288],{},[48,286,287],{},"Assist vs replace:"," AI draft then human-owned, or generative at runtime?",[90,290,291,293],{},[48,292,252],{}," who reviews, what gets rejected, what polish means.",[90,295,296,299],{},[48,297,298],{},"Live guardrails (if any):"," filters, prompt limits, moderation, kill switches.",[90,301,302,305],{},[48,303,304],{},"Consistency:"," marketing must not contradict the build Valve tests.",[25,307,308,309,312],{},"If you only used an AI coding assistant and nothing player-facing shipped from generative tools, efficiency gains are ",[48,310,311],{},"not"," the survey focus. If generated art still landed in the capsule, disclose it. Capsules are player-consumed marketing.",[82,314,316],{"id":315},"fail-states-to-patch","Fail states to patch",[87,318,319,322,325,328,331,334],{},[90,320,321],{},"Empty survey, pretty store: review stalls.",[90,323,324],{},"Overclaim in trailer, underclaim in survey: consistency check fails.",[90,326,327],{},"Live AI with no guardrail writeup: incomplete live bucket.",[90,329,330],{},"Unreadable legalese: buyers bounce.",[90,332,333],{},"Forgot marketing assets: capsule and community images can count.",[90,335,336],{},"Silent post-release swap: survey edits may need Support.",[82,338,340],{"id":339},"order-vs-parts-1-2","Order vs Parts 1-2",[25,342,343],{},"You do not need AI disclosure on day zero of partner signup. You do need it before review.",[87,345,346,353,356,359,362,365],{},[90,347,348,349,38,351,43],{},"Finish ",[11,350,95],{"href":36},[11,352,102],{"href":41},[90,354,355],{},"Draft store copy and capsules (store-art beat).",[90,357,358],{},"Inventory every generative assist that touched player-facing files.",[90,360,361],{},"Fill the Content Survey AI section from that inventory.",[90,363,364],{},"Preview the store page so the disclosure reads like something you would ship.",[90,366,367],{},"Then Mark ready for review.",[25,369,370],{},"Fps locked: disclosure is a systems gate, same family as pricing currencies and depot branches.",[82,372,374],{"id":373},"mini-drill","Mini drill",[25,376,377],{},"Mirror the R.I.P. store note in your head:",[234,379,380,383,386],{},[90,381,382],{},"Capsule: AI-assisted, human polish",[90,384,385],{},"Some item icons: AI-assisted, human polish",[90,387,388],{},"Runtime combat: no live generative model inventing assets mid-run",[25,390,391,392,395],{},"Survey leans ",[48,393,394],{},"Pre-Generated",", names capsule + icons, mentions human review. Live-generated stays empty unless you truly generate at runtime. Public text stays short and specific.",[25,397,398],{},"If you later add a live LLM narrator, that is a new patch: update survey (Support if locked), rewrite the store block, document guardrails.",[82,400,402],{"id":401},"ship-checklist","Ship checklist",[234,404,407,417,423,429,435,441,447],{"className":405},[406],"contains-task-list",[90,408,411,416],{"className":409},[410],"task-list-item",[412,413],"input",{"disabled":414,"type":415},true,"checkbox"," Content Survey open on the correct App ID",[90,418,420,422],{"className":419},[410],[412,421],{"disabled":414,"type":415}," Pre-Generated vs Live-Generated answered without wishful thinking",[90,424,426,428],{"className":425},[410],[412,427],{"disabled":414,"type":415}," Player-consumed marketing assets included",[90,430,432,434],{"className":431},[410],[412,433],{"disabled":414,"type":415}," Guardrails described if anything generates at runtime",[90,436,438,440],{"className":437},[410],[412,439],{"disabled":414,"type":415}," Public disclosure reads clear on beta \u002F live store",[90,442,444,446],{"className":443},[410],[412,445],{"disabled":414,"type":415}," No trailer vs survey contradiction",[90,448,450,452],{"className":449},[410],[412,451],{"disabled":414,"type":415}," Team knows post-release edits may need Steam Support",[25,454,455,456,459,460,459,464,459,466,43],{},"Keep open: ",[11,457,50],{"href":77,"rel":458},[79],", ",[11,461,463],{"href":15,"rel":462},[79],"R.I.P. store",[11,465,95],{"href":36},[11,467,102],{"href":41},[25,469,470],{},"Patched. Labeled. Ready for the next store-art beat.",[82,472,474],{"id":473},"image-credits-rights","Image credits & rights",[25,476,477],{},"Images on this page are hotlinks from the official Steam store \u002F CDN for R.I.P. - Reincarnation Insurance Program, used with respect for their copyright. Game by WarmCore Studio, published by 2P Games.",[234,479,480,491],{},[90,481,482,486,487],{},[11,483,485],{"href":22,"rel":484},[79],"Steam capsule 616x353"," via ",[11,488,490],{"href":15,"rel":489},[79],"store app 3985950",[90,492,493,494],{},"Press context: ",[11,495,498],{"href":496,"rel":497},"https:\u002F\u002Fwww.gamespress.com\u002FFast-paced-roguelike-bullet-heaven-looter-RIP-leaves-Early-Access-toda",[79],"Games Press 1.0 note",{"title":500,"searchDepth":501,"depth":501,"links":502},"",2,[503,504,505,506,507,508,509,510,511,512,513],{"id":84,"depth":501,"text":85},{"id":120,"depth":501,"text":121},{"id":163,"depth":501,"text":164},{"id":197,"depth":501,"text":198},{"id":210,"depth":501,"text":211},{"id":267,"depth":501,"text":268},{"id":315,"depth":501,"text":316},{"id":339,"depth":501,"text":340},{"id":373,"depth":501,"text":374},{"id":401,"depth":501,"text":402},{"id":473,"depth":501,"text":474},"steam","2026-09-18T11:00:00","Fill Steam Content Survey AI fields, then read the store AI Generated Content Disclosure. Case study: R.I.P. marketing capsule plus polished icons.",false,"md","\u002Fblog\u002Fsteam-ai-disclosure-store-labeling-bp-capsule.webp",{},"\u002Fblog\u002Fsteam-ai-disclosure-store-labeling",{"title":5,"description":516},"blog\u002Fsteam-ai-disclosure-store-labeling",[525,526],"tutorial","ai-disclosure",null,"qS1G9UHIX5bk90dL_lwkgy7oTK0HPtDFj-JqkfsqMNo",[530,539,547],{"path":531,"title":532,"description":533,"date":534,"category":514,"author":6,"tags":535,"image":536,"cover":537,"coverHref":538},"\u002Fblog\u002Fsteamworks-app-credit-create-application","Steamworks App Credit and Create Application","Pay the $100 Steam Direct fee, activate the app credit as Admin, create your Application, then walk the store, builds, and pricing checklist.","2026-09-17T09:00:00",[525],"\u002Fblog\u002Fsteamworks-app-credit-create-application-bp-steamworks.webp","https:\u002F\u002Fcdn.fastly.steamstatic.com\u002Fappmgmt\u002Fhome\u002Fshare_img.jpg","https:\u002F\u002Fpartner.steamgames.com\u002Fdoc\u002Fgettingstarted\u002Fappfee",{"path":540,"title":541,"description":542,"date":543,"category":514,"author":6,"tags":544,"image":545,"cover":537,"coverHref":546},"\u002Fblog\u002Fsteamworks-developer-account-indie-setup","Steamworks Account Setup for Indie Devs","Step-by-step Steamworks partner signup for indies: paperwork, tax, bank match, $100 Steam Direct fee, and timers before you ship.","2026-09-17T07:00:00",[525],"\u002Fblog\u002Fsteamworks-developer-account-indie-setup-bp-steamworks.webp","https:\u002F\u002Fpartner.steamgames.com\u002Fsteamdirect",{"path":548,"title":549,"description":550,"date":551,"category":514,"author":552,"tags":553,"image":556,"cover":557,"coverHref":558},"\u002Fblog\u002Fvalheim-1-0-steam-launch","Valheim 1.0 Leaves Early Access At Last","Valheim 1.0 is live on Steam. Iron Gate's Viking survival leaves early access with co-op sagas, longships, and a finished road into the tenth realm.","2026-09-16T23:00:00","voltz",[554,555],"valheim","survival","\u002Fblog\u002Fvalheim-1-0-steam-launch-bp-aurora.webp","https:\u002F\u002Fshared.akamai.steamstatic.com\u002Fstore_item_assets\u002Fsteam\u002Fapps\u002F892970\u002F5a31353178f635b67f0c8720ebb8a1a95b637276\u002Fss_5a31353178f635b67f0c8720ebb8a1a95b637276.1920x1080.jpg?t=1789470462","https:\u002F\u002Fstore.steampowered.com\u002Fapp\u002F892970\u002FValheim\u002F",1789733710009]