[{"data":1,"prerenderedAt":780},["ShallowReactive",2],{"studio-blog-post-steamworks-store-page-assets-indie":3,"studio-blog-related-steamworks-store-page-assets-indie":753},{"id":4,"title":5,"author":6,"body":7,"category":739,"cover":22,"coverHref":15,"date":740,"description":741,"draft":742,"extension":743,"image":744,"meta":745,"navigation":203,"path":746,"seo":747,"stem":748,"tags":749,"takes":751,"__hash__":752},"blog\u002Fblog\u002Fsteamworks-store-page-assets-indie.md","Steamworks Store Page Assets for Indies","3nki",{"type":8,"value":9,"toc":725},"minimark",[10,24,54,72,105,110,139,146,149,153,187,191,194,204,213,217,225,300,303,332,335,339,342,421,431,439,443,465,468,534,540,544,571,575,598,602,663,666,693,696,700,703],[11,12,18,19],"a",{"className":13,"href":15,"title":16,"style":17},[14],"vg-hotframe","https:\u002F\u002Fpartner.steamgames.com\u002Fdoc\u002Fstore\u002Fassets\u002Fstandard","Steamworks store graphical assets docs header collage (Valve)","background-image:url(\u002Fblog\u002Fsteamworks-store-page-assets-indie-bp-header.webp)","\n  ",[20,21],"img",{"src":22,"alt":23},"https:\u002F\u002Fshared.fastly.steamstatic.com\u002Fcommunity_assets\u002Fimages\u002Fsteamworks_docs\u002Fenglish\u002FHeader_1.jpg","Official Steamworks docs header: angled collage of Steam store capsules and library-style banners (Valve)",[25,26,30,33,34,38,39,43,44,48,49,53],"p",{"className":27,"style":29},[28],"blog-muted","margin:-0.75rem 0 1.5rem;font-size:0.9em",[11,31,32],{"href":15},"Store Graphical Assets (Valve)",". Hover for a Voidge draft sketch inspired by a fragment of the still. This is ",[35,36,37],"strong",{},"Part 3"," of the Ship It on Steam tutorial series. Part 1: ",[11,40,42],{"href":41},"\u002Fblog\u002Fsteamworks-developer-account-indie-setup\u002F","partner account setup",". Part 2: ",[11,45,47],{"href":46},"\u002Fblog\u002Fsteamworks-app-credit-create-application\u002F","app credit and Application",". Related: ",[11,50,52],{"href":51},"\u002Fblog\u002Fsteam-ai-disclosure-store-labeling\u002F","AI disclosure and store labeling",".",[25,55,56,57,60,61,60,64,67,68,71],{},"Legit: Part 2 left you with an App ID and a landing checklist. This build is the art gate. You upload ",[35,58,59],{},"store capsules",", ",[35,62,63],{},"library assets",[35,65,66],{},"screenshots",", and a ",[35,69,70],{},"trailer"," that match Valve sizes and rules. Wrong pixels stall review. Banned text on a capsule can limit visibility. This guide is the clean install from official Steamworks docs.",[25,73,74,75,60,81,60,85,60,90,60,95,60,100,53],{},"Systems walkthrough, not vibes. Prefer Valve pages if anything conflicts with older footage. Sources: ",[11,76,80],{"href":77,"rel":78},"https:\u002F\u002Fpartner.steamgames.com\u002Fdoc\u002Fstore\u002Fassets",[79],"nofollow","Graphical Assets overview",[11,82,84],{"href":15,"rel":83},[79],"Store Graphical Assets",[11,86,89],{"href":87,"rel":88},"https:\u002F\u002Fpartner.steamgames.com\u002Fdoc\u002Fstore\u002Fassets\u002Flibraryassets",[79],"Library Assets",[11,91,94],{"href":92,"rel":93},"https:\u002F\u002Fpartner.steamgames.com\u002Fdoc\u002Fstore\u002Fassets\u002Frules",[79],"Graphical Asset Rules",[11,96,99],{"href":97,"rel":98},"https:\u002F\u002Fpartner.steamgames.com\u002Fdoc\u002Fstore\u002Ftrailer",[79],"Trailers",[11,101,104],{"href":102,"rel":103},"https:\u002F\u002Fpartner.steamgames.com\u002Fdoc\u002Fstore\u002Fpage",[79],"Store Page",[106,107,109],"h2",{"id":108},"series-map","Series map",[111,112,113,121,127,133,136],"ol",{},[114,115,116,117,120],"li",{},"Partner account + onboarding (",[11,118,119],{"href":41},"Part 1",")",[114,122,123,124,120],{},"App credit + create Application (",[11,125,126],{"href":46},"Part 2",[114,128,129,132],{},[35,130,131],{},"You are here:"," store page assets",[114,134,135],{},"SteamPipe depots",[114,137,138],{},"Review, Coming Soon, wishlists, release",[25,140,141,142,145],{},"Related beat: ",[11,143,144],{"href":51},"Steam AI disclosure \u002F store labeling"," before Mark ready for review if generative tools touched player-facing art.",[25,147,148],{},"Ship it one patch at a time.",[106,150,152],{"id":151},"what-you-need-before-edit-store-page","What you need before Edit Store Page",[111,154,155,164,167,181,184],{},[114,156,157,158,163],{},"Application open in ",[11,159,162],{"href":160,"rel":161},"https:\u002F\u002Fpartner.steamgames.com\u002F",[79],"partner.steamgames.com"," (Part 2 done).",[114,165,166],{},"Key art + logo that survives tiny list sizes (Small Capsule is ruthless).",[114,168,169,170,173,174,177,178,53],{},"At least ",[35,171,172],{},"five"," gameplay screenshots at ",[35,175,176],{},"1920x1080"," or larger, ",[35,179,180],{},"16:9",[114,182,183],{},"A trailer file ready (MP4 \u002F MOV \u002F WMV; H.264 + AAC preferred).",[114,185,186],{},"Time to preview in Store Beta Mode before anything public.",[106,188,190],{"id":189},"walkthrough-video","Walkthrough video",[25,192,193],{},"Official Steamworks Development tutorial on building the store page. Prefer current asset size tables if older footage shows smaller capsules.",[195,196],"iframe",{"title":197,"src":198,"width":199,"height":200,"style":201,"loading":202,"allowFullScreen":203},"Steamworks Tutorial #2 - Building Your Store Page and Publishing Your Application","https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FlU1SFAa3QqM",560,315,"width:100%;max-width:560px;aspect-ratio:16\u002F9;height:auto;border:0;border-radius:12px;margin:1rem 0","lazy",true,[25,205,208,212],{"className":206,"style":207},[28],"margin:-0.5rem 0 1.5rem;font-size:0.9em",[11,209,211],{"href":210},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=lU1SFAa3QqM","Open on YouTube"," if the embed does not load.",[106,214,216],{"id":215},"store-capsules-required","Store capsules (required)",[25,218,219,220,224],{},"Valve accepts larger capsule sizes than older guides. Check ",[11,221,223],{"href":77,"rel":222},[79],"CURRENT TEMPLATES"," before you export. Old smaller dimensions are no longer accepted.",[226,227,228,244],"table",{},[229,230,231],"thead",{},[232,233,234,238,241],"tr",{},[235,236,237],"th",{},"Asset",[235,239,240],{},"Size",[235,242,243],{},"Where it shows",[245,246,247,261,274,287],"tbody",{},[232,248,249,253,258],{},[250,251,252],"td",{},"Header Capsule",[250,254,255],{},[35,256,257],{},"920 x 430",[250,259,260],{},"Store page top, Recommended, Big Picture, Daily Deals",[232,262,263,266,271],{},[250,264,265],{},"Small Capsule",[250,267,268],{},[35,269,270],{},"462 x 174",[250,272,273],{},"Search \u002F lists; auto 120x45 and 184x69",[232,275,276,279,284],{},[250,277,278],{},"Main Capsule",[250,280,281],{},[35,282,283],{},"1232 x 706",[250,285,286],{},"Home Main Capsule carousel",[232,288,289,292,297],{},[250,290,291],{},"Vertical Capsule",[250,293,294],{},[35,295,296],{},"748 x 896",[250,298,299],{},"Seasonal sale fronts and newer sale layouts",[25,301,302],{},"Design that keeps you patched:",[304,305,306,309,319,322],"ul",{},[114,307,308],{},"Key art + logo. One glance of gameplay vibe.",[114,310,311,314,315,318],{},[35,312,313],{},"No"," quotes, review scores, awards, sale copy, or other-product promo on ",[35,316,317],{},"base"," capsules.",[114,320,321],{},"Logo must stay legible, especially on Small Capsule.",[114,323,324,325,328,329,53],{},"Temporary update text goes in ",[35,326,327],{},"Artwork Overrides"," (time-limited, localized), not permanent base art. Docs: ",[11,330,94],{"href":92,"rel":331},[79],[25,333,334],{},"Export from Valve templates and one master layered file so you do not invent a new composition per size.",[106,336,338],{"id":337},"library-assets-also-required","Library assets (also required)",[25,340,341],{},"Library presentation is a separate pack. Assets only appear in the client after the store page is published.",[226,343,344,355],{},[229,345,346],{},[232,347,348,350,352],{},[235,349,237],{},[235,351,240],{},[235,353,354],{},"Notes",[245,356,357,370,382,403],{},[232,358,359,362,367],{},[250,360,361],{},"Library Capsule",[250,363,364],{},[35,365,366],{},"600 x 900",[250,368,369],{},"Overview \u002F collections; half-size PNG auto-generated",[232,371,372,375,379],{},[250,373,374],{},"Library Header",[250,376,377],{},[35,378,257],{},[250,380,381],{},"Recent Games and other slots; falls back to store Header",[232,383,384,387,393],{},[250,385,386],{},"Library Hero",[250,388,389,392],{},[35,390,391],{},"3840 x 1240"," PNG",[250,394,395,398,399,402],{},[35,396,397],{},"No text","; keep critical art in ",[35,400,401],{},"860 x 380"," safe area",[232,404,405,408,418],{},[250,406,407],{},"Library Logo",[250,409,410,413,414,417],{},[35,411,412],{},"1280"," wide and\u002For ",[35,415,416],{},"720"," tall PNG",[250,419,420],{},"Transparent; logotype (+ optional logomark) only",[25,422,423,424,60,427,53],{},"Library Capsule: title \u002F subtitle only. Hero: artwork only. Logo: logo only on transparency. PG-13 everywhere. Sources: ",[11,425,89],{"href":87,"rel":426},[79],[11,428,430],{"href":92,"rel":429},[79],"Rules",[11,432,18,435],{"className":433,"href":160,"title":434,"style":17},[14],"Steamworks partner site home art (Valve)",[20,436],{"src":437,"alt":438},"https:\u002F\u002Fcdn.fastly.steamstatic.com\u002Fappmgmt\u002Fhome\u002Fshare_img.jpg","Official Steamworks banner: Steam logo, Steamworks wordmark, and Build and distribute your games on Steam (Valve)",[106,440,442],{"id":441},"screenshots-and-trailer","Screenshots and trailer",[25,444,445,446,60,448,60,451,60,453,456,457,460,461,464],{},"Screenshots: minimum ",[35,447,172],{},[35,449,450],{},"1920x1080+",[35,452,180],{},[35,454,455],{},"gameplay only",". No concept art, cinematic stills, awards, or marketing copy in that slot. In-game UI is fine when it teaches interaction. Mark at least ",[35,458,459],{},"four"," as suitable for all ages when they truly are, or front-page hover placements can hide. Optional page background: ",[35,462,463],{},"1438 x 810",", ambient.",[25,466,467],{},"Trailer (Store Page Admin → Trailers):",[304,469,470,487,498,508,511,514,528,531],{},[114,471,472,473,60,476,479,480,483,484],{},"Up to ",[35,474,475],{},"1920 x 1080",[35,477,478],{},"30\u002F29.97"," or ",[35,481,482],{},"60\u002F59.94"," fps, ",[35,485,486],{},"5,000+ Kbps",[114,488,489,492,493,60,496],{},[35,490,491],{},".mov \u002F .wmv \u002F .mp4","; prefer ",[35,494,495],{},"H.264 + AAC",[35,497,180],{},[114,499,500,501,479,504,507],{},"Audio sample rate ",[35,502,503],{},"44 kHz",[35,505,506],{},"48 kHz"," (common convert fails otherwise)",[114,509,510],{},"Gameplay-first trailer ordered first; categorize each (Gameplay, Teaser, Cinematic, Interview \u002F Dev Diary)",[114,512,513],{},"First two valid trailers appear before screenshots; rest after",[114,515,516,517,520,521,524,525,527],{},"Steam builds ",[35,518,519],{},"600 x 380"," poster and ",[35,522,523],{},"232 x 130"," thumbnail; custom must be a ",[35,526,176],{}," frame from the video",[114,529,530],{},"Microtrailers (6s loops) auto-generate from the first trailer; not hand-editable",[114,532,533],{},"Do not release while converting; re-upload sends you to the back of the queue",[25,535,536,537,53],{},"Docs: ",[11,538,99],{"href":97,"rel":539},[79],[106,541,543],{"id":542},"order-of-operations","Order of operations",[111,545,546,549,552,555,558,561,568],{},[114,547,548],{},"Export store capsules from one master + Valve templates.",[114,550,551],{},"Export library capsule, header, hero (no text), logo (transparent).",[114,553,554],{},"Drop five-plus gameplay screenshots; set age flags.",[114,556,557],{},"Upload trailer; wait for convert; set order and category.",[114,559,560],{},"Preview in Store Beta Mode. Publish pushes assets to Steam servers even if unreleased.",[114,562,563,564,567],{},"If generative tools touched capsule or marketing stills, finish ",[11,565,566],{"href":51},"AI disclosure"," before review.",[114,569,570],{},"Then Part 4: SteamPipe. Do not Mark ready for review with blank art rows.",[106,572,574],{"id":573},"fail-states","Fail states",[111,576,577,580,583,586,589,592,595],{},[114,578,579],{},"Small Capsule logo unreadable at list size.",[114,581,582],{},"Base capsule full of awards \u002F sale text \u002F quotes.",[114,584,585],{},"Hero with title text burned in.",[114,587,588],{},"Screenshots that are key art only.",[114,590,591],{},"Trailer still encoding on release day.",[114,593,594],{},"Skipping library pack because store capsules \"look fine.\"",[114,596,597],{},"Content Survey AI answers contradict marketed art.",[106,599,601],{"id":600},"checklist","Checklist",[304,603,606,615,621,627,633,639,645,651,657],{"className":604},[605],"contains-task-list",[114,607,610,614],{"className":608},[609],"task-list-item",[611,612],"input",{"disabled":203,"type":613},"checkbox"," Header \u002F Small \u002F Main \u002F Vertical at current sizes",[114,616,618,620],{"className":617},[609],[611,619],{"disabled":203,"type":613}," Base capsules: art + title only",[114,622,624,626],{"className":623},[609],[611,625],{"disabled":203,"type":613}," Library Capsule, Header, Hero, Logo uploaded",[114,628,630,632],{"className":629},[609],[611,631],{"disabled":203,"type":613}," Hero critical content inside 860 x 380 safe area",[114,634,636,638],{"className":635},[609],[611,637],{"disabled":203,"type":613}," 5+ gameplay screenshots; age flags set",[114,640,642,644],{"className":641},[609],[611,643],{"disabled":203,"type":613}," Trailer converted; gameplay-first; category set",[114,646,648,650],{"className":647},[609],[611,649],{"disabled":203,"type":613}," Store Beta preview checked",[114,652,654,656],{"className":653},[609],[611,655],{"disabled":203,"type":613}," AI disclosure handled if generative assets are player-facing",[114,658,660,662],{"className":659},[609],[611,661],{"disabled":203,"type":613}," Part 1 timers still on the calendar (30-day wait, Coming Soon lead time)",[25,664,665],{},"When those boxes are green, Part 4 ships the binary through SteamPipe without wasting a pretty empty App ID.",[25,667,668,669,60,673,60,677,60,681,60,684,60,687,60,689,60,691,53],{},"Keep open: ",[11,670,672],{"href":77,"rel":671},[79],"Assets overview",[11,674,676],{"href":15,"rel":675},[79],"Store assets",[11,678,680],{"href":87,"rel":679},[79],"Library assets",[11,682,430],{"href":92,"rel":683},[79],[11,685,99],{"href":97,"rel":686},[79],[11,688,119],{"href":41},[11,690,126],{"href":46},[11,692,566],{"href":51},[25,694,695],{},"Fps locked. See you in Part 4.",[106,697,699],{"id":698},"image-credits-rights","Image credits & rights",[25,701,702],{},"Images on this page are hotlinks from the official Valve \u002F Steamworks websites and CDN, used with respect for their copyright.",[304,704,705,715],{},[114,706,707,711,712],{},[11,708,710],{"href":22,"rel":709},[79],"Steamworks docs Header_1 collage"," via ",[11,713,84],{"href":15,"rel":714},[79],[114,716,717,711,721,724],{},[11,718,720],{"href":437,"rel":719},[79],"Steamworks share banner",[11,722,162],{"href":160,"rel":723},[79]," \u002F Steam CDN",{"title":726,"searchDepth":727,"depth":727,"links":728},"",2,[729,730,731,732,733,734,735,736,737,738],{"id":108,"depth":727,"text":109},{"id":151,"depth":727,"text":152},{"id":189,"depth":727,"text":190},{"id":215,"depth":727,"text":216},{"id":337,"depth":727,"text":338},{"id":441,"depth":727,"text":442},{"id":542,"depth":727,"text":543},{"id":573,"depth":727,"text":574},{"id":600,"depth":727,"text":601},{"id":698,"depth":727,"text":699},"steam","2026-09-19T15:00:00","Ship Steam store capsules, header, library assets, screenshots, and trailer specs from Steamworks docs before review.",false,"md","\u002Fblog\u002Fsteamworks-store-page-assets-indie-bp-header.webp",{},"\u002Fblog\u002Fsteamworks-store-page-assets-indie",{"title":5,"description":741},"blog\u002Fsteamworks-store-page-assets-indie",[750],"tutorial",null,"-R3hNwLelLy_U990-e8qJfM92I5_iXw9oIJ9IPxyfV8",[754,764,772],{"path":755,"title":756,"description":757,"date":758,"category":739,"author":6,"tags":759,"image":761,"cover":762,"coverHref":763},"\u002Fblog\u002Fsteam-ai-disclosure-store-labeling","Steam AI Disclosure Store Labeling","Fill Steam Content Survey AI fields, then read the store AI Generated Content Disclosure. Case study: R.I.P. marketing capsule plus polished icons.","2026-09-18T11:00:00",[750,760],"ai-disclosure","\u002Fblog\u002Fsteam-ai-disclosure-store-labeling-bp-capsule.webp","https:\u002F\u002Fshared.fastly.steamstatic.com\u002Fstore_item_assets\u002Fsteam\u002Fapps\u002F3985950\u002F663a9b63f5dd48433540f9a8354cdf6bb55828c1\u002Fcapsule_616x353_alt_assets_5.jpg","https:\u002F\u002Fstore.steampowered.com\u002Fapp\u002F3985950\u002FRIP__Reincarnation_Insurance_Program\u002F",{"path":765,"title":766,"description":767,"date":768,"category":739,"author":6,"tags":769,"image":770,"cover":437,"coverHref":771},"\u002Fblog\u002Fsteamworks-app-credit-create-application","Steamworks App Credit and Create Application","Pay the $100 Steam Direct fee, activate the app credit as Admin, create your Application, then walk the store, builds, and pricing checklist.","2026-09-17T09:00:00",[750],"\u002Fblog\u002Fsteamworks-app-credit-create-application-bp-steamworks.webp","https:\u002F\u002Fpartner.steamgames.com\u002Fdoc\u002Fgettingstarted\u002Fappfee",{"path":773,"title":774,"description":775,"date":776,"category":739,"author":6,"tags":777,"image":778,"cover":437,"coverHref":779},"\u002Fblog\u002Fsteamworks-developer-account-indie-setup","Steamworks Account Setup for Indie Devs","Step-by-step Steamworks partner signup for indies: paperwork, tax, bank match, $100 Steam Direct fee, and timers before you ship.","2026-09-17T07:00:00",[750],"\u002Fblog\u002Fsteamworks-developer-account-indie-setup-bp-steamworks.webp","https:\u002F\u002Fpartner.steamgames.com\u002Fsteamdirect",1789841742823]