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SteamTutorialAi Disclosure

Steam AI Disclosure Store Labeling

Fill Steam Content Survey AI fields, then read the store AI Generated Content Disclosure. Case study: R.I.P. marketing capsule plus polished icons.

Official R.I.P. Steam capsule: anime heroine with black ponytail and tactical mask beside R.I.P. logo and 1.0 OUT NOW (WarmCore Studio / 2P Games)

R.I.P. - Reincarnation Insurance Program (Steam). Hover for a Voidge draft sketch inspired by a fragment of the capsule. Ship It on Steam beat after Part 1 partner setup and Part 2 app credit.

Legit: Steam will not invent your generative AI story for you. Before review you fill the Content Survey. The third block is Generative Artificial Intelligence Content. After release, buyers can read an AI Generated Content Disclosure on the public store page. This tutorial is that gate, with a live fixture: R.I.P. - Reincarnation Insurance Program (WarmCore Studio / 2P Games, App ID 3985950).

Systems walkthrough, not vibes. Source of truth: Content Survey. Prefer Valve docs if anything conflicts with older screenshots.

Series map

  1. Partner account + onboarding (Part 1)
  2. App credit + create Application (Part 2)
  3. Store page assets (later in the series)
  4. You are here: AI disclosure in Content Survey + store labeling
  5. SteamPipe, review, Coming Soon, wishlists, release

Ship it one patch at a time.

What Steam is actually asking

Valve is clear. Engines ship with AI helpers. Efficiency tools are not the focus. The survey cares about generative AI used to create content that ships with your game and is consumed by players: artwork, sound, narrative, localization, plus store and marketing materials players see.

Two buckets:

  1. Pre-Generated: AI-assisted content made during development that ends up in the shipped product or player-facing store/marketing assets. Valve reviews that output like any other content against your Distribution Agreement (no illegal or infringing content; game matches marketing).
  2. Live-Generated: AI-assisted content created while the game is running. Same baseline, plus you must describe guardrails against illegal output.

Adult Only sexual content that is live-generated is treated differently; Valve currently does not want to ship that class. Read the Content Survey FAQ before you invent an exception.

Where you fill it

  1. Open your Application in partner.steamgames.com.
  2. Complete the Content Survey before submitting store page + build for review.
  3. Reach Generative Artificial Intelligence Content.
  4. Answer pre-generated and live-generated honestly.
  5. Describe the implementation so a Valve reviewer (and later a buyer) can understand what shipped.

After store + build approval, some survey answers lock. Changes may need Steam Support with a summary of what changed and how a tester reaches the content. Treat disclosure like a based config: write it once, keep it accurate.

What players see

Released products can show an AI Generated Content Disclosure block on the store page. No partner login required. Players scroll, read your wording, then decide.

Treat that text as product UX. Vague "we used AI somewhere" is a weak patch. Specific "capsule + some icons, human review" is a readable build.

Case study: R.I.P.

Open R.I.P. on Steam. Under AI Generated Content Disclosure, the store wording is essentially:

AI generation tools assisted store marketing assets (such as capsule art) and some in-game item icons. Those assets were reviewed and polished by humans.

That is a clean pre-generated pattern:

  • Where: marketing capsule + some item icons
  • Assist level: help, not "AI authored the whole game"
  • Human gate: review + polish

Gameplay is a top-down roguelite bullet-heaven looter that hit 1.0 after Early Access (store and press mark the mid-September 2026 full release window). Publisher context on X: @2Pgames. The disclosure is not about the horde loop. It is about marketed stills and icons players consume.

Write your own (fill-in)

  1. Scope: pre-generated, live-generated, or both?
  2. Asset classes: capsule, key art, icons, VO, narrative, localization, runtime chat, etc.
  3. Assist vs replace: AI draft then human-owned, or generative at runtime?
  4. Human gate: who reviews, what gets rejected, what polish means.
  5. Live guardrails (if any): filters, prompt limits, moderation, kill switches.
  6. Consistency: marketing must not contradict the build Valve tests.

If you only used an AI coding assistant and nothing player-facing shipped from generative tools, efficiency gains are not the survey focus. If generated art still landed in the capsule, disclose it. Capsules are player-consumed marketing.

Fail states to patch

  1. Empty survey, pretty store: review stalls.
  2. Overclaim in trailer, underclaim in survey: consistency check fails.
  3. Live AI with no guardrail writeup: incomplete live bucket.
  4. Unreadable legalese: buyers bounce.
  5. Forgot marketing assets: capsule and community images can count.
  6. Silent post-release swap: survey edits may need Support.

Order vs Parts 1-2

You do not need AI disclosure on day zero of partner signup. You do need it before review.

  1. Finish Part 1 and Part 2.
  2. Draft store copy and capsules (store-art beat).
  3. Inventory every generative assist that touched player-facing files.
  4. Fill the Content Survey AI section from that inventory.
  5. Preview the store page so the disclosure reads like something you would ship.
  6. Then Mark ready for review.

Fps locked: disclosure is a systems gate, same family as pricing currencies and depot branches.

Mini drill

Mirror the R.I.P. store note in your head:

  • Capsule: AI-assisted, human polish
  • Some item icons: AI-assisted, human polish
  • Runtime combat: no live generative model inventing assets mid-run

Survey leans Pre-Generated, names capsule + icons, mentions human review. Live-generated stays empty unless you truly generate at runtime. Public text stays short and specific.

If you later add a live LLM narrator, that is a new patch: update survey (Support if locked), rewrite the store block, document guardrails.

Ship checklist

  • Content Survey open on the correct App ID
  • Pre-Generated vs Live-Generated answered without wishful thinking
  • Player-consumed marketing assets included
  • Guardrails described if anything generates at runtime
  • Public disclosure reads clear on beta / live store
  • No trailer vs survey contradiction
  • Team knows post-release edits may need Steam Support

Keep open: Content Survey, R.I.P. store, Part 1, Part 2.

Patched. Labeled. Ready for the next store-art beat.

Image credits & rights

Images on this page are hotlinks from the official Steam store / CDN for R.I.P. - Reincarnation Insurance Program, used with respect for their copyright. Game by WarmCore Studio, published by 2P Games.